Certified Resilient

We were tasked with promoting Suncorp’s sponsorship of the North Queensland Cowboys through its brand platform, “Resilience Never Rests.” So we created a social-first comedy series built around uniquely North Queensland resilience challenges. Starring “Teamwork Coach” Boots Cloke, the films tested Cowboys players with absurd drills inspired by local conditions — from barefoot beep tests on scorching asphalt, to fogged-up tackling drills and rogue cassowary encounters.