Little Bundle of Cheer

In the wake of Cheer cheese’s name change, we were tapped to generate some fame for the brand and their platform “Bring a little Cheer.” Nothing brings more cheer online than cute baby pics - one of the most shared content types on social media. So we came up with a super-shareable, extra-cute idea that could hijack that behaviour: the Cheer toastie baby costume.

We designed it and built it from scratch, and gave them out at Fed Square — with a complementary toastie, of course.